Gallegos Sanders posted an update 1 year, 7 months ago
Web developers and SEO teams remain located in a continuing feud divided by the line from the Google sandbox. Each side back up their respective crafts, each believing their job is critical to online success.
Also, the SEO team must drive traffic. The other must communicate brand experience. Are both very important, yet employ completely different techniques and concepts. Just how can website design and SEO live together in harmony?
The look Team
Web site designers create websites with the client’s audience in your mind.
Too frequently they believe a user’s experience dictates success. A fairly easy "build it and they can come" mindset pervades their way of site design. But that’s not all bad.
At the erogenous level, creative teams long to tell a narrative. Through design and duplicate, they requires a logo and crafts a world correctly. They built a web site with a look and theme; a sense and flavour. Often, the most effective way to mention an email is by more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) is now more prevalent with additional broadband penetration.
Designers want to make utilization of these technologies given that they engage an individual. Technological integration helps tell the company story and produce design your. If Flash or Silverlight could make the entire site experience more pleasing and interactive, then designers should put them into action accordingly.
The SEO Team
If the designer tells a narrative, then a search engineer provides directions on the lecture hall where it’s told. The SEO side focuses heavily on traffic and visibility, believing an online site have to be seen to get heard.
Now is really a surprise. Remember those cool technologies the creative team would like to use? Well, SEO wants to utilize them too. They are really more cautious.
While an SEO-friendly website doesn’t have being straight HTML, SEO teams will need to take under consideration spiders. Regardless of whether a site uses AJAX, key content has to be available to spiders for indexing.
This is how the 2 main teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. So what is more important: the feeling or even the traffic? Are you going to is correct?
It cannot be about Search engine marketing. If you drive traffic towards a website and user experience is sub-par, you disappoint not simply an individual but the client also. Conversely, what good is definitely an eye-catching website if no-one can notice? The web is large enough both for experimental website creation and appearance optimization. It’s sufficient.
While not easy, the internet designer and look engine engineer can find ways to achieve both creative and check interest without having to sacrifice the integrity of either.
The true secret to such compromises is education. Creative must realize how SEO works; SEO should also comprehend the need for certain elements of design to branding and messaging. Both must consider how visitors will achieve the site. Would they still find it solely through search? Or will a media blitz (including social media) help drive traffic to the web page? All these elements has to be considered when negotiating design and optimization issues.
You (The consumer) Comes First
Regardless of department affiliation, our web site designers and SEO engineer will set your (client) interests before their own. Clients want both brand identity and check visibility. The creative and SEO teams have to put aside their feud to meet up with such expectations.
Sometimes it’s likely you have to forgo a relevant video splash page, or perhaps you might need to optimize a Flash microsite. Even if you disagree with the other department’s tactics, you continue to need these phones achieve project objectives. Our client matters. You matters.
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